Moving From Awareness To Action With The Nonprofit Program

07 Jun 23 341 0 0

Moving From Awareness To Action With The Nonprofit Program

Cool Story - Moving From Awareness To Action With The Nonprofit Program

What happens when we give NGOs access to satellite data?

Nonprofit organizations and NGOs are mission-driven, high-impact organizations that strive to advance the common good, much like Planet. Nonprofits frequently rely on publicly available data, which is typically obsolete and insufficient at the scale at which they operate, due to extremely tight budgets sustained mostly through donations and funding from philanthropic and government organizations. In some ways, Planet wants to alter that dynamic.

Nonprofits and NGOs may have limited resources, but they are not unfamiliar with geographical data. These groups have been utilizing publicly accessible satellite images from programs like Landsat and Sentinel for years.

However, they frequently lack the precise spatial information necessary to track change at the local level from pictures at 30m and 10m, respectively. They frequently require daily pictures to take action as change occurs on the ground in real-time. Due to its less frequent temporal resolution, clouds are frequently a problem with imagery that is made available to the general public. Even if a company can afford high-resolution images, it likely lacks the geospatial staff and data infrastructure necessary to conduct extensive geospatial analysis.

Commercial pricing frequently prevents the small number of organizations that can overcome all these obstacles and successfully show the benefit of high-resolution imaging in their work from scaling up their projects. Their tight budgets allow them to pay for commercial pricing once, but it can be difficult to secure consistent funding when you also need to pay for staff and other operational costs.

Nonprofits frequently consider satellite imagery at the project or pilot phase level rather than at the organizational level. Their geospatial work can be distributed among field offices and organization programs.

Here are some possible changes to it.

With a tailored provision of its pictures and services, Planet's Nonprofit Program seeks to lower these obstacles faced by organizations. We intend to make it possible for organizations to recognize the importance of high-temporal, high-resolution imagery to further their missions through tiered product bundling, which includes drastically discounted pricing on PlanetScope, SkySat, and Planet's cloud-free base maps.

While many nonprofits are accustomed to working with geospatial data and satellite imagery, many more are not, which is why the Nonprofit Program will be able to help these groups by offering support from Planet's Professional Services team.

To transition from a decentralized to a more operational and centralized usage of photography, NGOs will need time to build a cultural and organizational change toward acceptance of high-resolution imagery. We want to support these businesses as they work to unleash the power of Planet imagery in their mission-critical work.

This is why organizations can begin small and buy the bundle size that best suits their organization's geospatial needs before upgrading to a larger size bundle to promote and guarantee the adoption of Planet imagery across initiatives.

At Planet, they work to reach the appropriate coalitions that can spearhead system change and solutions by providing high spatiotemporal information. Programs like the NICFI program help organizations fight deforestation, and the Planet's Education and Research Program helps university scientists validate use cases in a variety of academic subjects.

We know that nonprofit/NGO scientists are also developing new use cases. Planet has previously collaborated closely with nonprofit organizations on significant projects like identifying illegal mining in the Amazon, preserving cultural heritage in conflict-ridden regions, mapping renewable energy, and calculating global carbon emissions.

But to effectively grow and outpace the issues we must resolve to guarantee a safe and healthy planet for future generations, we must speed up the rate at which we can distribute Planet's products to people all over the world. We think that Planet's Nonprofit Program will facilitate our progress toward that objective.

Are you an NGO or nonprofit prepared to tap into the potential of the planet's data? Visit go.planet.com/nonprofit to get in touch!

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