Only 22 and already transforming corporate volunteering
May Piamenta, a 22-year-old, was just about to have her lunch when it was after three in the afternoon.
It wasn't unusual for her to be multitasking while conducting a quick interview on Zoom because she crams as much as she can into her days, splitting it up into 15-minute parts.
She was much younger when she got the concept of making the most of her minutes. She is still motivated by it.
When I was a junior in high school, my best friend Efrat passed away, Piamenta recalled. "I instantly realised how short my time was here on earth. Making the most of our time is crucial if we want to improve the world.
Another reason she came up with the concept for Vee was the untimely death of her companion.
The idea is straightforward—and broad. Vee is a smartphone application created to assist businesses in enabling staff members to take part in worthwhile volunteer activities.
According to Piamenta, there is a growing global interest in sustainability and doing good. Employees want to believe that their job is benefiting the world and that they are doing more than just collecting a paycheck. Additionally, customers want to believe that the brands they use are making a difference.
Even now, some businesses are beginning to compensate staff members for the time they donate to causes like environmental protection, food relief, and mentoring young people.
Vee, which launched less than two years ago and raised $12 million in seed capital in February, presently partners with 500 employers across 20 countries, including Columbia University, Booking.com, eBay, and Booking.com.com.
Vee is used by almost 1,000 charities, including Heart to Plate, to connect them with corporate volunteer teams.
"Our platform enables Vee users to spend less time arranging and more time carrying out their volunteer activities," said Piamenta.
Recently, Forbes recognised Piamenta as one of Israel's 30 under 30.
She was raised in Dimona, a 1950s-era Negev construction community. Piamenta had nothing but positive things to say about it, despite the fact that it isn't a high-tech incubator or startup cluster and doesn't attract many tourists.
She remarked, "It has really friendly people." "It's a really small, tightly knit community. a really decent location. Although Tel Aviv may seem remote now that I reside there, I wouldn't have wanted to grow up anywhere else."
She emphasised that the city specifically offered her essential values. Although it's a small city, she remarked, it's well connected. She remarked, "I learned the value of volunteering and supporting your community."
Her own father is a volunteer doctor who also operates a daycare for underprivileged kids.
She attributes learning the value of working hard to her mother.
She is "passionate about helping others" and works in a hotel from six in the morning until six at night, according to Piamenta.
She continued, "I always knew, though, that I wouldn't want to work only in a corporate setting. I wished to contribute to bettering the world in some way."
Piamenta was aware of the things she could do to change the world from a young age. Piamenta shaved her head in support of her best friend Efrat after she lost her hair as a result of her cancer treatments, and she later gave her hair to cancer sufferers.
Throughout her time in high school, she moved on to take the lead on other projects, including planning volunteer days and raising money for kids with disabilities. She was a commander in an electronic warfare unit in the army.
After serving in the military, she found that typical management techniques were challenging to utilise while working on a large nonprofit organisation with millions of volunteers in 32 countries.
The seed for Vee was first laid at that time.
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