One Singapore-based operator is shifting gears to cater to travelers who desire to give back or practice their faith while on vacation as tour firms big and small bet on a fast revival in luxury travel bookings to drive profitability.
Ik Chin Travel takes pride in being a forward-thinking company that can adjust to the changing demands of its clients. This includes life liberation day trips where marine life is returned to the sea and trips to Batam, Indonesia where daily essentials are provided to the less fortunate villages.
Kok: Individuals will support one another when they are in need by lending a helping hand.
The Covid-19 pandemic has allowed us to pause and "see" compassion for what it is—a force for change in a generally apathetic world. Customers' mindsets have changed between now and before 2020, claims Kok Jin Dao, general manager of Ik Chin Travel.
When people are in need, they will give a helping hand to support one another, Kok added. There are so many instances of generosity throughout the pandemic. When they first started, they had trouble assembling groups because of the pandemic scare, but as time went on, they noticed more individuals were joining up for their tours.
The founders' trust in Buddhism, according to Kok, is what caused the travel firm to shift its business focus. Annual visits to the Malacca Buddhist Sangha group are part of their prearranged travels. Additionally, Ik Chin plans trips to India that are connected to Buddhism.
One key difference of our travel service is that many of the tours we plan have a Buddhist flavor, the man stated. For instance, before the release of the lives (marine or wildlife) back to their communities, our life liberation excursions will incorporate a Buddhist rite.
The founders and staff of Ik Chin hope that by organizing such tours to help people earn merits, they would also be able to participate in good activities themselves.
They realized that there are a lot of people who want to do good but haven't been able to find the opportunity to do so — by presenting their services to them, they're willing to sign up for such tours to conduct good actions with other like-minded tour members.
Ik Chin Travel arranges tours to help the less fortunate get daily requirements; a charity trip to Batam is shown in the photo.
Kok believes in the positive cycle of kindness and compassion, even though it is unlikely that these travels can dramatically change the lives of those who are less fortunate overnight. He said: "As interpersonal relationships become more transactional, we believe that through these travels, people are capable of opening their hearts further to care for and love others."
Travelers may find it enjoyable to indulge themselves in a trip while giving back; trips do not necessarily need to be extravagant to be meaningful. Travelers looking for an endorphin rush from helping others will have more options to choose from as new destinations and themes are added to Ik Chin.
Ik Chin intends to conduct trips to a village in Chiang Mai where guests will spend time interacting with and supporting the local villagers and kids, from cooking them a meal to providing daily or school essentials. Malacca tours will support the less fortunate students there, and Malacca tours will support visitors who wish to support the less deserving students there.
We can put our problems aside and enjoy, unwind, and recharge during a holiday. It is the ideal time to do good since, in addition to being able to do it more completely, we can also spread genuine happiness and love, according to Kok.
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