Beginning on January 20, the seventh and most thrilling season of the Chevrolet Good Deeds Cup presents a fresh challenge for Canadian youth hockey players to bring grit, cooperation, and sportsmanship beyond the rink and into their communities. Chevrolet is urging minor hockey teams to support their communities in more numbers than ever before for the first time. This year's Good Actions Champion will be the team that fills the cup with the best deeds.
More than a thousand good deeds have been performed in towns and cities across Canada over the Good Deeds Cup's six-year history. According to James Hodge, brand director for Chevrolet Canada, "this year we're turning the script and challenging minor hockey teams to do as many good actions for their communities as they can." By making sure that no good deed goes unrecognized, we hope to inspire many more people as we celebrate collective communal action. No matter how small, each person's contribution fills the cup.
Teams are urged to perform as many kind deeds as they can starting today and continuing until March 4. Director Amy Becker-Burnett, who has worked on significant giving-back brand campaigns for Dove and Nike, has developed a playful, dynamic, big-impact comic-book-style short to inspire and empower kids in a call to action to do more good than ever before.
With the ultimate goal of winning the cup, each team member's good actions will assist their team in performing good deeds to score points. There is more freedom than ever for participants to carry out deeds of kindness on their own time, whether it is cleaning up the park, sprinkling salt on the sidewalks, giving clothes, assisting at the crosswalk, washing grandpa's car, or organizing the entire team to maximize the impact.
"We looked at all good deeds through the perspective of a child - full of color, energy, attitude, and even hyperbole," said Patrice Pollack, Canada SVP and executive creative director of Momentum Worldwide. We aspire to connect with them on a deeper level than ever before and so motivate countless good deeds.
The advertisement is a result of the labor, talent, and cooperation of some of the greatest artists, writers, musicians, and editors in the business. It is a representation of teamwork and respect in more ways than one. While Mike Bishop and Erica Bourgault-Assaf at Fort York VFX enlisted a global team of animators and designers to give the spot its distinctive, multi-media flavor, Michael Barker at Outsider Editorial contributed storytelling to the cut. To give the spot its voice, Jeff Lurie and Christine Leslie's team at TA2 Sound + Music created an original track layered in sound design and effects. Eric Whipp at Alter Ego provided the piece with its distinctive color palette.
The team consists of over one hundred professional artists, planners, business leads, producers, and crew members who are working together to ensure that no good deed goes unnoticed in 2023. They are all led by Holly Rowden and Alex Henry at Alfredo Films, and their work is produced by Kelsey Irvine and Liliane Clune. Without our incredible partners, who gave this campaign their all, we would not have been able to do what we did. We all had lofty dreams, and it was one team with one dream, according to Patrice.
The movie will be promoted on TV and social media, with the support of ambassadors and influencers. The winning team will also get several fun gifts, $100,000 to be given to a registered charity of their choice, and their name inscribed on the Chevrolet Good Deeds Cup, which is the size of the Stanley Cup. Even though there is only one grand prize, participating teams might also earn other rewards.
As the first all-female minor hockey team to win the Good Deed Cup last year, the Lloydminster Female U13 Blazers from Alberta made history. They gave the $100,000 grand prize provided by Chevrolet Canada to Inclusion Lloydminster to help make new neighborhood rinks more accessible for every member of the community.
The Chevrolet Good Deeds Cup has challenged minor hockey teams to use the positive qualities they have learned on the ice to serve their communities, and since it started, $750,000 has been donated to community organizations. The Chevrolet Good Deeds Champion title has previously been awarded to the team with the most votes from Canadians, but this year's arrangement gives local teams an even better chance to win.
Teams must create a video documenting each of their good deeds, post it to their preferred social media site (TikTok, Instagram, Facebook, or Twitter), and tag @ChevroletCanada and their team name in the video description.
Different in the spirit of bringing more kids from all backgrounds, genders, and abilities into the game, this will allow the overall team to have more flexibility to do deeds on their own time and have a higher chance of winning.
Canadian minor hockey clubs in the U11, U13, and U15 age divisions are eligible to submit entries for The Chevrolet Good Deeds Cup. As long as they're on a team, anyone can participate. Anyone moved by the spirit of altruism can get part by suggesting or planning community events for the local minor hockey team, such as car washes or volunteer days.
Canadians can follow the top 10 teams on the Good Deeds Cup scoreboard and social media using the hashtags #GoodDeedsCup and #FillTheCup throughout the contest time. The victorious team will be announced on March 11th [during the Hockey Night in Canada broadcast].
The above article is selected by CoolDeeds.org. The information and the assets belong to their respective owners (original link).
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